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Fenty Beauty and Skin enters its first official WNBA partnership as the team’s ‘Proud Beauty Partner of the Liberty.’
May 9, 2025
By: Rachel Klemovitch
Assistant Editor
Fenty Beauty and Fenty Skin have become the Proud Beauty Partner of the 2024 WNBA Champion New York Liberty. This partnership is the first official WNBA partnership for Fenty Beauty and Fenty Skin.
When Rihanna launched Fenty Beauty in 2017, she sought to have everyone feel seen, heard, and celebrated, encouraging play and performance with beauty. This partnership with the Liberty is a natural next step in Rihanna’s mission of “Beauty For All.”
Rihanna commented,
“There is no energy and spirit like New York City’s. And the women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible. We’re excited to partner with them to get their game-faces on.”
As the Proud Beauty Partner of the Liberty, Fenty Beauty will help the team and fans get game-ready and have fun throughout the season in immersive, engaging, and uplifting ways.
Fenty Beauty logos will adorn the team’s official pregame warm-up jackets and shooting shirts worn during home and away games.
The brands will also engage with fans through various in-arena activations and exclusive product discovery and matching moments.
Fenty will also stock the Liberty’s mascot, Ellie the Elephant, with game day essentials.
Keia Clarke, CEO of The New York Liberty, said,
“The New York Liberty are thrilled to team up with Fenty Beauty — a trailblazing brand that shares our values of championing women and celebrating individuality, authenticity and confidence. Aligning with like-minded brands allows us to deliver meaningful connections and experiences that truly resonate with our fan base.”
Fenty Beauty has been a longtime supporter of women athletes, with past partnerships including the 2024 Paris Olympics and Paralympics.
Fenty Beauty Launches a Fruity Gloss Bomb Collection
Essie Becomes Official Nail Polish Partner of New York Liberty WNBA Team
Sephora Canada Partners with Canada’s First WNBA Team
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